Who is Martin Grant?

Qantas unveiled its new uniform today! Gangsta style hats and trench coat and Louboutin shoes. Staff catwalk trained by the fabulous Miss J Alexander and lead by the most beautiful Australian in the world Miranda Kerr…

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Australia’s iconic airline has had the same uniform for ten years and brought onboard Australian high fashion designer Martin Grant to do the work… but who is Martin Grant ?

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The following article was taken from http://www.smh.com.au because I think it is a great interview and Ive thrown in a few pictures of his amazing pieces from Style.com xoxo

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It is fair to say that Qantas has embraced this designer, who dropped out of Nunawading High School at 15, launched his own ready-to-wear line at 16, featured in Vogue Australia at 18 and was the Cointreau young designer of the year at 20. He moved to Paris in 1992 and was feted almost immediately. In 1999 US Vogue editor-at-large Andre Leon Talley was so impressed by one of his low-key fashion shows that he persuaded supermodel Naomi Campbell to model at a second show that afternoon for free. New York retailer Barneys then ordered his entire collection for its New York flagship store.

Such success allowed him to do it his way (he politely turned down an offer from Moet Hennessy Louis Vuitton to take charge of its fashion label Celine in 2003). So it is slightly strange to find the independent Grant threading his way through the vast circular piazza past the shells of various airline cabins, which lend the place a movie set feel. With a green tea to hand, he sits down in a comfy chair, whose natural habitat is normally an airport lounge and he seems to have become part of the airline.

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(The uniform) “It is quite radically different, if I can say that, and that will be refreshing, as it will be quite a sharp shift from what has been in existence for the past 10 years.”

For much of their history, Qantas uniforms affected a militaristic air, with female flight attendants looking like Wrens well into the 1950s. Things got groovy in the 1960s, with bright blues and even red miniskirts, before the patterned car crash of colours (green or mustard jackets anyone?) from 1974 to 1985. The 1990s retreated into corporatisation, until Peter Morrissey came to the rescue with a range inspired by boomerangs and Aboriginal motifs in 2003.

But already it is apparent that Grant, known for his elegant Parisian aesthetic, with fine cut and exquisite tailoring, will produce designs that are a world away. Qantas chief executive Alan Joyce has set the bar rather high, saying Grant’s uniform will be “one that looks good on everybody”.
It is potentially a tall order for a man more used to catwalk frames and who counts Cate Blanchett and Lee Radziwill, the younger sister of Jackie Onassis, as his fans.

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Right from the start, Grant had a firm idea about where he wanted to take Qantas. “I started thinking more about Australia and its fauna and all different things associated with Australia and I kept coming back to Qantas and the Qantas logo and the image that we all have of Qantas, which is the red triangle, the tail of the aircraft with the flying kangaroo.

“For me, if not the best airline logo, it is one of the strongest international logos. When you see it in the international ports it has a very strong impact.” Grant would fly into Singapore and spy the Qantas planes lined up and find himself feeling nostalgic for his Aussie past. “I think for a lot of people, there is a huge amount of pride attached to it; it hits a chord. It made international sense to concentrate on the corporate logo of Qantas.”

While Grant joked that he would do as he liked, it was not really anything goes at Qantas. The uniforms have to fit all Qantas cabin crew, check-in and ground staff, and not just those with catwalk figures. Only the pilots were off limits. .

And the design of the uniform has to retain a fresh and contemporary feel for at least 10 years. This suited Grant, who favours evolution rather than revolution, and is keen for his clothes to have a timeless quality.

And what is it like, this uniform that was still under development and under wraps

“It’s chic, it’s fresh, it’s clean, it’s modern and it is bold,” Grant says. Patterned? “I can’t say,” he says, followed by a burst of laughter.

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So what do YOU think of the new uniform?

Xoxo

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